Posted by
Michele in
Fashion News and Facts on
12 28th, 2009 |
No Comments
I recently stumbled upon an article in The Wall Street Journal, titled “The Forgotten Market Online – Older Women” that pointed out how women over 35 have few options when it comes to online shopping and browsing. The reporter, Christina Binkley, did an amazing job assessing existing fashion sites that combine social media, online shopping, and our current fashion culture.
She stated that NPD Group, a market research company, determined that women over 35 are responsible for 65% of online apparel purchases. This corresponds with the fact that baby boomers as a whole...